Business Strategy
Porter’s Five Forces
Competition in the Industry: Low
The JYNT company has competitors, but it is at the top in its section, so that is threatening to other companies who are in the same industry. Chiropractic care is not an easy nor known type of industry. It is a very sensitive but needed type of service. Many patients seek this type of health care. The easy and affordable plans that the company affords to patient gives the company an advantage over other health care clinics. Potential of New Entrants: Low The chiropractic care field has many requirements that are sensitive and not easy to achieve. There are high costs needed as the cost of medical tools that must be chosen carefully. Also, people who work in the chiropractic field are professional doctors, trainees, and practitioners. And they must have a chiropractic degree.
Power of Suppliers: Moderate
The availability of suppliers in the chiropractic industry is moderate. Several brands in the U.S offer medical supplies and equipment to the chiropractic organizations. All suppliers compete with each other to offer high-quality affordable offers, Examples of suppliers in the U.S. is Chattanooga.
Power of Customers: Low
In the chiropractic field, customers want reliable and trustworthy clinics. The customers are the patients who need treatment for spine problems and that is a very sensitive treatment. The joint chiropractic company achieves both reliability and trustworthiness, so customers remain attached to the JYNT company.
The Threat of Substitutes: Low
The threat of substitutes has a low force on the corporation. The Joint chiropractic company is number one in the U.S., it provides convenient and affordable plans to the patients, so this makes the company distinguished and less threatened by substitutes.
Competitive Strategy
The competitive strategy that the joint crop follow is the differentiation strategy. It focuses on leadership. while focusing on the patient, implementing techniques that are updated to improve the patient experience. Create and disseminate world-class preparation programs (less amount but more regularly). Invest in a mechanism for estimating and critiquing patient satisfaction. Franchisees' and regional developers' capability and capacity should be increased. The job of functional facilities and reception leadership is completed by enhancing the infrastructure. They're still keeping track of patient satisfaction. Finish by establishing a chiropractic culture of quality and trust. Increase industry visibility and affiliations through colleges, sheets, and associations. Increase the effect of chiropractic on their system. They handle the training to ensure that the attending physician has a lot of expertise.
The clinic is different from other chiropractic clinics as it has no waiting list, the procedures to make an appointment are easy and fast, and that makes the patients happy and satisfied. And also, this is very important for the patient’s health in the case of orthopedic patients. The JYNT corporation has professional doctors which gives the company advantage as the patients’ treatment goes well and they get the needed relief. The JYNT corp. has affordable prices and high-quality service at the same time.
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