Conclusion
When The Joint Corp, established its retail healthcare business model in 2010, it transformed access to chiropractic care. For millions of people seeking pain treatment and continuous wellbeing, the firm is making great care simple and inexpensive while eliminating the need for insurance. The Joint Chiropractic is a prominent leader in the chiropractic profession, with over 460 sites nationwide and over 6 million patient visits every year. The Joint Chiropractic named one of the Top 200+ Franchises by Franchise Times and ranked 109th overall on Entrepreneur magazine's Franchise 500 list, is a creative force at the intersection of health and retail. The Joint Chiropractic launched a major consumer research program last year to better understand its customer journey, patient attitude, and the chiropractic business – the company's first of its type. The findings influenced the development of a new brand positioning and architecture, as well as the brand campaign. The Joint Chiropractic is noted for its convenient retail setting and concierge-style services, which include no appointments, no insurer issues, economical chiropractic therapy, and flexible hours, such as weekends and holidays.
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